Thursday, November 28, 2019

Hamlet Play Review Essays - Characters In Hamlet, British Films

Hamlet Play Review On Saturday October 14, 2000, the North Carolina Shakespeare festival put on a performance of Hamlet. This show, which was performed at the Carolina Theatre in Durham, North Carolina, was directed by _____________________, who also directed ____________________. ___________________ did a really good job at playing Hamlet, which is a very hard role to act for any actor. Hamlet was produced by the North Carolina Shakespeare Festival, which is a group of actors that travel around NC and the South, running productions of Shakespeares many plays. The North Carolina Shakespeare Festival put on a production of Taming of the shrew on October 13, where the actor who played Hamlet played a servant of a rich landowner. Out of all the players in Hamlet, two that really stuck out in my mind are Hamlet and Polonious. __________________s portrale of Hamlet was very energetic and believable. Where ____________ was silly and almost humorous in his portrale of Polonious. Two players that really disappointed me in their performances were _____________________ and _________________________. The king, who was played by _______________ was dry and inconvincible, and ______________________ who played Hamlets mother was very fake and uninteresting. Out of the whole play, the scene that struck me as the most memorable was the scene where Hamlet sees his father and makes everyone that is with him to swear that they wont speak a word of what they saw to anyone or anything. They are all sitting in a circle and Hamlet asks them to swear and then the lights dim and a red light turns on. Then a big ominous voice pounds down from above (it is hamlets father) and commands them to swear. This happens many times until all the people say that they will swear.(it is also quite comical.). The scene where hamlet kills Polonious was just as I had expected it to be, where as the scene where hamlet makes his famous to be or not to be? speech was nothing like I had expected. The set that Hamlet was played on was a very simple; on its edges it had two kind of curtanoffed closet looking things. In the back of it there were 2 huge doors, which opened in the middle of the stage. On stage right there was a raised platform about 5-6feet off of the floor with concrete steps going up to it. This stage was simple yet there where places on it for all the scenes to be acted out clearly and the set made some of the scenes easier to understand, in the use of the many different parts of the set. Seeing Hamlet live is much better than just reading the book, if and ONLY if you have read the book and you go see it. I have read Hamlet and seen the play and all the scenes made much more sense. Also they where all much more vivid than when I was reading the book. When you just read a book, your mind is left to interperate what the scene looked like and what exactly was going on at the time. When you see the play live you actually get to see what the atmosphere during the scene is and what is going on around the characters at the present time. If you are going to go see Hamlet live. I recommend that you read at least some of the play so you know the general gist of what is going on during the story and what all the characters are about. This way you will know the basics already and when you see a part in the play that nobody else knows you can say Hey!!!!!!!!! I know that. I read about it in act 3!!!!!!!!! Shakespeare Essays

Monday, November 25, 2019

EisenhowerS Warnings Essays - Dwight D. Eisenhower, Free Essays

EisenhowerS Warnings Essays - Dwight D. Eisenhower, Free Essays EisenhowerS Warnings In Eisenhowers Farewell Address, the president gave warnings to his people regarding the influence of the military-industrial complex. After engaging in three of the four major wars of the century, America arose as the strongest nation. In response to the worlds turmoil, America built up the armament industry. The nation began to prepare for war before the threat arose instead of waiting until wartime to make ready the weapons. There was also a technological revolution during these post-war years. During this revolution, the government began to conduct and direct research. With these two advances in American history, Eisenhower felt there were a number of possible negative outcomes, and therefore, he warns his people about the distruction that these new develops have the potential to cause. Some of the dangers of the complex that he mentions in his speech include: rise of misplaced power, endangering our liberties or democratic policies, public becoming a captive of a scientific-technological elite, and becoming a community of dreadful fear and hate. Eisenhower feels that the countrys move to preparedness for war is taking them farther away from peace. In his perfect world, people would not solve their conflicts by fighting, but by peacefully negotiation. I think that his view is admirable and would probably be the best possible way to deal with things, but I do not find it to be all that realistic. The possible scenarios and problems that he came up with are all possible, and I agree that they are all probable, but I do not feel like peace among all nations will ever exist until we are at war with other worlds. People need war and conflict to survive and if we take that need away, we will in essence be defying nature and that seems to also end in anarchy. Is it better to be in turmoil as one nation or as an entire universe? Bibliography my brain and stuff

Thursday, November 21, 2019

International reward managment Essay Example | Topics and Well Written Essays - 2500 words

International reward managment - Essay Example Ricardo’s theories included free market economy and wage control. These theoretical ideas have been significant in formulation of policies (O’Brian 2004). The period after the Second World War, known as the neo classic economics era saw the emergence of new arguments. John Keynes defined and explained â€Å"fiscal policy† as a measure that governments can adopt to stimulate the economy and solve unemployment issues (Braman 1996).The differences in economic arguments and thoughts across the eras provide different analysis, critiques and solutions concerning pay and reward systems. The contribution of economists to the compensation of labor debate has been fundamental in designing and forecasting the consequences of the different approaches to employee rewards and compensation (Beaumont and Hunter 2000). On the other hand, sociologist criticized economists’ contributions for being too abstract and lacking concrete empirical evidence (Wootton 1955). Nevertheless, these orthodox theories are core to the economic theory of pay and can help solve problems that experts face in cases of executive compensation and profit sharing schemes (Beaumont & Hunter 2000). This essay focuses on the critique of the three major orthodox economic theories regarding pay and reward structures, that is, the classical wage theory, human capital theory and efficiency wage theory. Additionally, this paper relates social theory to these critiques by tackling the social factor of equal pay. The paper also discusses gender pay gaps and the inequalities and discriminations that arise from reward structures in the global labor market. JR Hicks first defined the classical wage theory in his publications of â€Å"the theory of wages†. In his studies, Hicks tackled wage problems in a free market economy and came up with a model of determining wages based on previous analysis of theories

Wednesday, November 20, 2019

American history Essay Example | Topics and Well Written Essays - 750 words - 5

American history - Essay Example A good understanding of a country’s political culture can help determine the way its government is run, how governmental decisions are made, and more importantly how assets such as land are divided among citizens and put into use. In Native American societies, land was owned collectively by the tribe. An individual had the right to a particular parcel of land only as long as he could put it into proper use lest it went back to communal ownership. The issue of land ownership as a private property which could be bought or sold did not exist. It was until the European settlers brought with them the new ideas of fee simple land ownership, freehold tenure as well as property deeds. The private land ownership and the liberty to do whatever individual aspirations with one’s land were, and still are, essential to the founding values of the US. The agrarian and industrial revolutions led to the unprecedented population growth in the original states. Everyone was acutely aware of the great potential benefits that could be offered by lands. It can be coined to the colonial experience in the issues of land ordinances, they had the knowledge on what it means if an individual would be mandated to work on a piece of land (Ronald 56). The definition of property boundary line would also provide a sense of security in the land ownership, by minimizing the likelihood of boundary disputes. Moreover, it would give the government a number of well-defined plots of land for future developments. This instigated Thomas Jefferson to design a system of surveying the lands that might avoid the pitfalls of earlier methods of determining boundaries. The earlier methods did not define the mechanism by which the land would become states, or how the territories would be governed or settled first before they become states (Brückner 191). Histor ically Public Land Survey as a method has been used to survey and spatially identify land parcels before description of ultimate ownership

Monday, November 18, 2019

Black hawk down lessons learned pertaining to the Army's 5 logistics Essay

Black hawk down lessons learned pertaining to the Army's 5 logistics characteristics - Essay Example Indeed, the true meaning of disciple among the military is that the military is well structured with programs and regulations. For instance the military has manuals and policies that regulate all that they do from the barracks to the offices to operations. One outstanding policy that regulates the military’s operations is what is known as logistics. Logistics in the literary world may be said to be the availability of resources but in the military, â€Å"logistics is the process of planning and executing force sustainment in support of military operations† (Global Security Organization, 2001). This essay looks at an influential component of logistics known as logistics characteristics. The paper shall review what constitutes logistics characteristics, the importance of logistics characteristics and lessons learned from the Army’s five logistics characteristics in relation to specific military and global events such as the famous Black Hawk Down. Components of Log istics Characteristics and how they relate to the FM 100-5 The Field Manual, commonly referred to as the FM is an important component of military operation in determining basic how-to’s. ... 2-0). This means that once the military is out there to keep peace, they mandate involves an entire complicated process of getting procedures achieved and thus operating within certain means and environment. During most of these operations, resources are not always in abundance for the day-to-day activities of the military. However this is no excuse for operations not to take place. In the event of scarcity of resource, the army’s logistics characteristics come to play with the philosophy that â€Å"scarce resources require logistics operations to be efficient, not wasteful† (Global Security Organization, 2011). When resources are well handled, logistics operations become both effective and efficient and the fundamentals of operation as stated in the FM 100-5 become achieved. Logistics characteristics are well organized into five components, which are briefly discussed below. Anticipation The FM 100-5 notes that the responsibility of ensuring successful use of logistics depends on the corps logisticians. Once the corps logistician is said to be pursue anticipation, it is expected that the corps logistician becomes highly proactive rather than reactive. Just as the logistics characteristics mentions anticipation as the need for the logistician to see ahead into the future, the FM 100-5 talks about intelligence gathering, stating that officers and leaders â€Å"gather intelligence to gain advance warning and anticipate likely enemy courses of action† (p. 2-6). A proactive logistician should be in the position of seeing into the future in the management of logistics. Without such a characteristic, the logistician is going likely to fail the entire team in the sense that they

Friday, November 15, 2019

Market Analysis On Jewellery In India

Market Analysis On Jewellery In India 1.0 Introduction Marketing communication plays a vital role while launching a new brand or product in todays cut-throat market. It is a form of persuasion which plays the role to understand the communicators purpose (ethos) and the communication process (pathos) thus in having an influencing effect with the customer(logos) This document describes in-depth the process involved to launch a new brand of jewellery called Cadbury Gems Limited in the Indian market as well as the UK market. 2.0 Cadbury Gem Analysis Cadbury Gem has product line only in the jewellery in gold, platinum, colored gems and diamond. By 2015, its main focus will be on corporate social responsibility while operating any process. It has plans of launching Teenager Collection of white jewellery by 2014. Their main competitors are Tanishq and Gili. 3.0 Market Analysis on Jewellery in India The Indian jewellery market is large and consist of unbranded where branded jewellery accounts only for less than 2% per year and 300,000 consists of unorganized one. The dominant players in the field of jewellery manufacturing are Italy, Hong Kong, China, Thailand, United States. Leading player in the Indian jewellery are Gili part of the Gitanjali Gems Limited and Tansihq, Reliance Jewel, Joyalukkas. 4.0 About Cadbury Gems The Cadbury Gems Limited will cater the primary target women and secondary target men in the age group of 25-40 years in the domestic market and the international market. It will provide a differential advantage by providing Personalized Service for loyal customer in terms of design and patterns and expert advice on wedding jewellery in the UK market. 5.0 PEST Analysis Political The Indian Government has taken up measures to lower import duty of platinum and gems ,colored stones are exempted from tax .There are plans of Indian Government to establish Diamond Bourses. Economic Due to the global economic recession, Indias gems and jewellery export and import also got affected it.The dynamic change in the exchange rates of pounds and INR affects the domestic as well as international market .It affected the GDP of Indian economy and thus lessen the consumer expenditure too affecting the sales. Socio-Cultural The socio and cultural plays a huge role in the Jewellery market of India as jewellery is considered to be a tradition from ancestral time and it is a necessity in many of its cultural occasion . Technological India has become the leading manufacturer in terms of jewellery because of its advanced technology and according to GPEC there is a rise of 18% to 407.36 lakh carats for cut and polished diamond. 6.0 Competitor Analysis 6.0.1 About Tanishq Tanishq is one of the pioneers in branded jewellery and largest jewellery brand in India founded in 1995 AT Hosur, Tamil Nadu. It is a part of Titan Industry-group endorsed by the Tata Group. It has 118 stores in 76 major cities of India and has a market share of 50% in branded jewellery. Tanishq product lines consist of the following: Tanishq Diamonds Tanishq Gold Tanishq Platinum 6.0.2 Segmentation Tanishq has segmented its consumer based on the three types. They are segmented as follows: Behavioral Tanishq exemplifies behavioral segmentation as it portrays purchase occasion based on festival like diwali, akshaya, tritiya, karva chauth. It also segment its jewellery as everyday wear, special occasion wear and wedding wear like Lightweight Colours an everyday wear, Enamel and Diamonds Psychographic and Profile It also shows profile and lifestyle segmentation as it segments its jewellery called Collection G called nine-to-five jewellery. It also has collection called All Day Diamonds which are affordable and can be worn throughout the day 24 *7. It also tries to capture the different designs in new region like Bengali design in Delhi, Kerala style in Tamil Nadu etc 6.0.3 Targeting Differentiated: Different marketing mix are applied for each segment. Customized: Different marketing mix are applied for each customer. Differentiated marketing and customized marketing strategies are used. Its design was created for niche market for elite Indians but then concentrated on mass marketing. It targets women who are modern yet grounded and men who are above 25 years. 6.0.4 Positioning Uses product repositioning and act as a brand for elite people in India of international brand but then re-positioned in the market as Jewellery for adornment. Tanishq has come up with Aamra mix of western and traditional .It position the brand which provides trust and guaranteed purity. 6.0.5 Communication Strategies Tanishq Pull Strategy Advertising To create brand equity it uses the approach of 360 degree. They focus on celebrity endorsement as people in India are highly obsessed with the celebrity and create a huge impact and associate with events like marriage , diwali,raksha bandhan. Print advertisement Tanishq target the leading woman magazine like Femina, Filmfare which are very popular in India and other leading newspaper like The Times of India and such advertisement are frequent during occasions and it is quite seasonal. Tanishq Push Strategy Sales promotion and associating with Events Tanishq has a tie-up with Bollywood movie like Paheli. Promotion like Free Gold Coin Campaign, then Freeze Your Gold Price during the festival of Dhanteras are used. Public Relation Recently they have organized Diamonds of Class which target woman who are bold and the beautiful where Tanishq diamond complementing her lifestyle. Direct marketing Internet Sales and catalogues are used. Offers and Discount It offers and discount in festive occasion like Diwali, Mothers Day, Valentine Day, Environment Day and also target specific segment of working woman by coming up with the collection called Tanishq Collection-G .It also organizes joint promotion with LOreal and Wills Lifestyle. 6.1.1 About Gili Gili is a part of the Gitanjali Gems Limited (GGL).Gili is founded in 1994 and it is symbolizes youth, love and emotions has its headquarter is based at Mumbai. It is known for producing a heart-shaped diamond of 0.03 carat and 25 patented patterns. It has 3000 retail outlet in India and contributes a share of 40% in an organized jewellery market. It has a market share of 8.3%. Gili has collection of Work Valentine Traditional Teens Mens Collection Mangalsutra 6.2.2 Segmentation Gili segment based on the following: Behavioral Gili has segmented based on purchase occasion like Valentine, wedding, birthday, anniversary and has Valentine ,Mangalsutra,Traditional collections. Profile and Lifestyle Gili again has work collection .They have the Men collection and have jewellery based on the income like segmenting the jewellery with price. 6.2.3 Targeting Gili follows the differentiated and mass marketing. It creates a sense of high-quality studded diamond of contemporary design. They have the collection for working woman in particular. They have targeted even the men with Mens collection.They target in the age group of 15-30 years of age. 6.2.3 Positioning Image repositioning its brand as a brand which represents trust by adhering to authentic certification, quality and reliable by keeping standard practices .It creates a differential advantage by positioning as a brand that created the first 0.03 karat heart-shaped diamond the smallest in the world. 6.2.4Communication Strategies Gili Pull Strategy Advertising Bipashu Basu is the brand ambassador and endorses the products by associating it with events like Valentine day. Print Advertising in leading newspaper like The Telegraph, Times of India and advertising in leading magazine like Filmfare. Gili Push Strategy Events Indians are fascinated by the celebrities so they organized star visits and sponsoring films like in Vivaah,Krissh .They also sponsored the Lakme Fashion Week and Femina Miss India Contest. Joint- Promotion It is done through retailer like Shoppers Stop. Direct-mailers and catalogue They employ this strategy and received a huge feedback and have increased the sales enormously. 7.0 Launch of Cadbury Gem in India 7.0.1 Communication Objectives To generate brand awareness of 60% of Cadbury Gem to both men and women who are in the age group of 25-40 by March 2012. To create a brand image that can be trusted and caters Personalized Service in terms of design. To change peoples attitude that jewellery can also be worn by men often. 7.0.2 Communication Strategy Pull strategy will be used to create awareness. To create brand image of trust which caters Personalized Service profile strategy will be used. Communication appeal will be more of emotional like the experience associate with the festive season and events and the benefits and a bit of rational like the price and the quality it will offer. The perceived risk will be financial risk. 7.0.3 Segmentation Cadbury Gems will segment based on Behavioral It will be based on purchase occasion, purchase behavior, usage segmentation. Purchase occasion As done by the contemporary, it will make use of occasions like Wedding Anniversary, Birthdays and important Indian festival like Raksha Bandhan,Holi. It will create collection such as Festive Collection suitable for any festival and All in One Occasions collection. Purchase behavior It will target the innovators who are ready to take risk in buying the product as soon as the launch is done. Usage segmentation: It will target heavy as well as light user i.e women who are already using and men who just contribute 20% of the jewellery purchase. Belief and Values It will target men and women who believe in living and celebrating life. Psychographic It will used lifestyle and personality segmentation. Lifestyle It will target women who are sophisticated as well as ordinary women of simple lifestyle. For men, it will target metrosexual men and has collection called Exclusive for Men. Personality It will aim at people who are innovators who accepts the new product soon and who are expressive where Cadbury Gems portrays who they are. It will have collection called Itz Me. Profile: It will use age as criteria to segment. Age It will target men and women who are in the age group of 25-40. 7.0.4 Targeting It will use differentiated and customized marketing. It will design its jewellery for men and women in the age group of 25-40 years with specified design of their choice. The customer can come up with its pattern and specification of their choice and it will take minimum lead days of 10 days to deliver to their customer. 7.0.5 Positioning: Perceptual Map: High Price Tanishq Gitanjali Gems Limited Reliance Jewellery Wide Product Range Cadbury Gem Narrow Product Range Joyallukas Low Price Fig: Perpetual Map It will use tangible repositioning for the mens collection as it will focus on mens section by creating Exclusive for Men Collection. For the womens section it will use product repositioning by introducing Itz Me collection, All in One Occasions, Festive Collection. Differential advantage will be achieved by positioning as a trusted brand which provides Personalized Services employing designers who can give feedbacks about the design the customer comes up and suggest expert ideas to the customer effectively and efficiently. 7.0.6 Message The aim of the campaign is to create brand awareness among the women who are the primary target and also the secondary target men both in the age group of 25-40 years and also to create an impact as a brand that cater the customers needs by giving Personalized Service to those customer who are loyal to Cadbury Gems. 7.0.7 Launch Date The advertising campaign will run throughout the year starting from April 2011 till the end of March 2012 giving main focus during the festive season like November, December as these are the season where major festivals occur in India. It is expected to launch its product in April 2012. 7.0.8 Budget  £20 million will be allocated as people are not aware of the products therefore huge amount needs to be invested in campaigning and advertising. 8.0 Integrated Communication Plan Integrated Communication plan plays an important role to pass the same message to the targeted audience in a consistent way so that they are not confuse, mislead if it employs different communication channel without integrating . It will used both above the line and below the line strategy and profile too. 8.0.1 Above the line Advertising on TV Advertisement will be put on popular channel like Sony ,Star Plus, Zee TV,C olors where popular soaps and serial are transmitted. Justification Impact large audience in a short span of time and helps to increase word of mouth. Short lead time Target the women of age 25-40 and put the ads in between popular soap and serials likeUttaran,Jyoti,Balika Vadhu. Frequency of the Ad will be like 7-8 times in the channels mentioned above. Magazines and Newspaper Advertisement will be placed on leading magazine like Woman Era, Outook, Readers Digest and on leading newspaper like The Hindu,The Economic Times as these are the magazines read by corporate men and women. Justification The ad will remain as long as the magazine and newspaper are kept. Target both the men and women through this channel of communication Credibility of the information is high. Metrosexual men and corporate consumer youth will be targeted easily. FM Radio Short Ad with be played in major FM station like Radio City and Radio Mirchi and Meow. Justification Low cost. Can reach large consumers faster with short lead time and Ad will be placed more around 9-11 A.M and 5-7 P.M the working hours of most of the company and timing for college goers too. Medium to high salaried people, youth who are fashion conscious of both the sexes will be reached easier. Billboards 15 X20 billboards will be placed especially near the mall, cinema -theatre, plazas and area where colleges and companies are more. Justification Comparatively involves lower cost and frequency of exposure is high. Information and persuasion can be done effectively and efficiently leading to brand awareness. 8.0.2 Below the line Direct Marketing Mails will be sent to such customer about the designs and new collection. It will target the loyal and frequent buyer of Cadbury Gem by giving loyalty card and points to those regular buyer. Customer which exceeds 1000 points will be given free Personalized Service giving expert expert advice to the design the customer has come up. Justification It will give good return of investment of if clear database is maintained about the customer. After achieving the brand awareness of 60%, direct marketing can be used to create profile strategy projecting as a brand of trust and customer oriented. Sponsorship and Exhibition It will sponsor and associate with Bollywood Movies to showcase its collection. It will also sponsor the major ramp shows held Lakme Fashion Week and events like Femina Miss India Contest, Zee Cinema Awards and organize exhibition where popular male celebrity John Abraham will be the brand ambassador Justification Helps in rectifying the customer perception and beliefs. To attract new customer and attain new customer. Chances of face-face meeting with the potential customer thus enhancing relationship building. E-media It will make use of the social networking sites like Facebook,Twitter and Orkut which are quite popular to promote their products. Justification Relatively cost-effective. Information can be spreaded like wildfire thus increasing word of mouth. 9.0 Launch of Cadbury Gem in the UK Market 9.0.1 Communication Objective To create an awareness of 5% among the non-resident Indian in the UK market by March 2012. 9.0.2 Communication Strategy To create an awareness of 5% among the non-resident Indian in the UK market by using both push and pull strategy. 9.0.3 Segmentation Cadbury Gems will segment based on behavioral,psychographic,lifestyle and personality as done in the domestic market. It will adopt the same strategy. 9.0.4 Targeting The strategy of targeting remains the same as in the domestic market i.e differentiated and customized. 9.0.5 Positioning Intangible positioning will be used for the men by introducing Western Mens Collection. Product positioning will be used for women and it will introduce Elegant Collection and will position as a brand that provides special attention on design and pattern on occasion of the wedding. 9.0.6 Message Its aim is to create awareness in the same sector and also to create a brand image which provides special assistance for wedding jewellery by introducing its Sophisticated Jewellery for Wedding with expert advice on design and patterns. 9.0.7 Budget Only  £10 million will be invested in campaigning and advertising. 9.0.8 Above the line It will use advertising on TV on the same channels as in domestic market ,advertisement will be displayed on magazine like Marie Claire,Vogue and Cosmopolitan exclusively. Justification NRI in UK invest their time and money on such hi-fi magazine and moreover they find the information credible. 9.0.9 Below the line It will use public relation like exhibition, sales promotion and e-media. Exhibition The exhibition will be especially for the NRI like Sophisticated Jewellery for Wedding with expert advice on design and patterns, Western Mens Collection for men and Elegant Collection for women and letting the celebrity like the former Miss World 1995 Aishwarya Rai Bachchan the brand ambassador of Cadbury Gem in such exhibition as glamour and glitz business impacts NRI in a huge way. Justification Creates awareness more as compared to other form of media. It gives a direct feedback from potential customer, face to face communication and it is an ideal way to attract new customer when new products are launched. Sales Promotion: Offer like free accessories i.e ray-ban sun glasses, branded make-up kit and discount of 20% will be given to customer who buys  £420 of jewellery. Justification It will attract the new customer and may boost up the sales when the product is too new in the market. E-media : It will make use of the social networking sites like Facebook,Twitter only as Orkut is not in use by the NRI. The reason for using this is that majority of the NRI are computer savvy.. 9.0.10 Cultural Influences for UK launch A niche market will be used to target the non-resident Indian (NRI) and there will not be huge impact of cultural influence but in terms of jewellery design it should be more sophisticated and elegant and a mixture of Indo-Western. 9.0.11 Assessing Advertsing Effectiveness Pre-testing Focus group and concept testing can be used before the launch. Post-testing Enquiry test, feedback, surveys can be used to test the recognition and recall test. This will give an idea whether the customer has accepted the product or not, if yes how much, if not where it has to give focus. 11.0 Conclusion Cadbury Gem jewellery will be launched in both the domestic i.e India and international market i.e UK keeping into consideration the various strategy and tactics that needs to be considered while launching in different market. 20million INR will be spent in the domestic market in advertising as it is competing with already established jewellery brand Tanishq and Gili. It will allocate only  £10million INR for the international market as the objective is to create awareness of only 5%. References Bhat.H Retailing, Tanishq [online] available from [26th February,2011] Bhat.H (2004)Growing the Branded Jewellery Market: An Indian Experience [online] available from [23th February, 2011] Business Map of India India Gold Market [online] available from [12th March,2011] Data Monitor Jewellery India [online] available from [12th March, 2011] Choksi.M (2010)Leader Speak [online] available from [26th February, 2011] Commodity Online Gold Industry in India to cross $26 billion by 2012 [online] available from [12th March, 2011] Data Monitor Jewellery India [online] available from [12th March, 2011] Diamond World News Service Role of Gem and Jewellery Industry Lauded in Indias Prowess [online] available from [19th February, 2011] Drobis.D.R (1998) Integrated Marketing Communications Redefined Journal of Integrated Communication Gili Beautifully You [online] available from [1st March, 2011] Gitanjali Group(2010) Gitanjali Group'[online] available from [1st March ,2011] Indian Brand Equity Foundation (2010) Gems and Jewellery [online] available from [12th March, 2011] Jewellery (2010) Jewellerry -India Euromonitor International: Country Sector Briefing Kannabiran.G, Bhaumik.S (2005) Corporate turnaround through effective supply chain management: the case of a leading jewellery manufacturer in India Supply Chain Management: An International Journal, 10(5)340 348 Kanani Industries Limited Kanani Industries Limited 27th Annual Report [online] available from [19th February, 2011] Narayanan.S,Manchanda,Puneet,Chintagunta.P.K (2005) Temporal Differences in the Role of Marketing Communications in New Product Categories Journal of Marketing Research, 42(3)278-290 Narayanandas.D (2006) Tanishq: Positioning to Capture the Indian Womans Heart [online] available from http://www.credaincr.org/archive_news_details.php?nid=8531m=12y=2010> [19th February,2011] NewsJewellers find star-studded show a hit [online] available from [26th February, 2011] PoulHoumanAndersen (2001)Relationship development and marketing communication: an integrative model, Journal of Business Industrial Marketing, 16 (3)167 183 Rao.A (2011) Tanishq goes retro in new Diamonds of Class still campaign [online] available from [26th February, 2011] Whalen D.J (2010) Ethical Advertising Messages Design Management Journal 2(4)75-80

Wednesday, November 13, 2019

Manet’s Advertisement An understanding of Vue de l’Exposition Universel

An understanding of Vue de l’Exposition Universelle, Paris 1867 â€Å"Manet a toujours reconnu le talent là   oà ¹ il se trouve et n’a prà ©tendu ni renverser une ancienne peinture ni en crà ©er une nouvelle. Il a cherchà © simplement à   à ªtre lui-mà ªme et non un autre.† Edouard Manet, Motifs d’une exposition particulià ¨re, May 1867 (in Courthion: 139) Manet is a transitional painter, emerging from the realism of the early to mid nineteenth century and a precursor to — included in by some authors — the impressionist movement. The public’s fascination with his work is remarkable. But, as much as his work is appreciated today, he has been criticized and misunderstood by his contemporaries. His radical explorations in composition and representation made him an easy target for unfavorable critics. He has been accused of leaving his paintings unfinished, of not being able to compose, of lack of imagination and even of vulgarity (Hanson, Howard, Mainardi, others). His position as part of the â€Å"tribe of eccentrics† (Chesneau q. in Mainardi: 109) has kept Manet out of the conservative catalog of the Fine Arts section of the Exposition Universelle of 1867 in Paris. Since, in the artist’s words, â€Å"montrer est la question vitale, le sine qua non pour l’artiste† (in Courthion: 140), he was forced to prepare his own show to display his work to the very important public brought to Paris by the world fair. So, he and Courbet borrowed money and set up on the Place de l’Alma, right on the path leading from the Salon at the Place de l’Industrie to the Exposition Universelle on the Champ de Mars (Mainardi: 109). It is in this ambiance of optimistic defiance that Manet produced Vue de l’Exposition Universelle, Paris 1867 , his illustration of the fair. ... ...er Levin Associates, 1988 Hanson, Anne Coffin. Manet and the Modern Tradition. New Haven: Yale U. Press, 1977 Howard, Seymour. â€Å"Early Manet and Artful Error: Foundations of Anti-Illusion in Modern Painting† in Art Journal. New York: College Art Association of America. Vol. 37, Fall 1977: 14-21 L’Exposition universelle de 1867: guide de l’exposant et du visiteur, avec les documents officiels, un plan et une vue de l’Exposition. Paris: Exposition universelle de 1867, 1866 L’illustration. 6 Avril 1867 Mainardi, Patricia. â€Å"Edouard Manet’s ‘View of the Universal Exposition of 1867’† in Arts Magazine. 54(5), January 1980: 108-115 Reff, Theodore, ed. Manet and modern Paris: one hundred paintings, drawings, prints, and photographs by Manet and his contemporaries. Washington: National Gallery of Art, 1982 The Illustrated London News. 6 July, 1867